erpecnews Editor Nick Needs recently interviewed our Sales Director, OPW Retail Fuelling EMEA, Denis Pokrovsky, to discuss our growth into new markets.

“The Middle East and Africa have slightly different social patterns compared to Europe in that they have a faster growing population and a younger population, coupled with a developing infrastructure of roads and general transport and hospitality facilities. They are building new towns, new resorts and new places for people to visit.

This means the fuel technology needed to implement these changes is expanding at a much higher rate than it is in Europe, and retailers operating across these markets simply need reliable, modern equipment, which will afford them effective service station networks with a quick return on investment.”